Intel to Raise CPU Prices by 10% Ahead of 2027 Launch, AMD Expected to Follow
According to a DigiTimes report citing supply chain sources, Intel plans to increase CPU prices by 10% following two earlier hikes in 2026. The increase is likely to affect server and mobile products first, and Intel is preparing for a major product launch in March 2027. AMD is expected to introduce its own new products between June and July of that year.
The price adjustment follows two earlier increases in 2026, with Intel's CFO attributing recent revenue growth to higher average selling prices rather than increased unit sales. Server and mobile segments are likely to bear the brunt initially, partly due to rising memory costs impacting fully built systems.
The timing aligns with Intel's upcoming Nova Lake desktop CPUs, slated for mass production in late 2026 and release in early 2027. Meanwhile, surging demand for server processors driven by agentic AI has dramatically boosted market forecasts, with projections now reaching up to $220 billion by 2030.
Consumers and businesses could face higher costs for laptops and servers as manufacturers pass on the price hikes. Enterprises relying on AI-driven server infrastructure may see increased operational expenses, potentially slowing adoption or shifting budgets. End-users purchasing new PCs might encounter higher retail prices, especially for mobile devices where memory costs already squeeze margins. This pricing strategy could reshape competitive dynamics between Intel and AMD, influencing market share and consumer choice in the coming years.