JISOO Plays Four Personas in New Self-Portrait Fashion Film Series
BLACKPINK's JISOO is the face of a new Self-Portrait campaign featuring four short films where she portrays different characters. The first installment, "The Enigma," shows her modeling the brand's faux leather skirt and checkered knit blazer. JISOO collaborated with the brand's founder Han Chong on the project, which coincides with her recent solo single "Click."
The campaign features four distinct personas, with the debut installment "The Enigma" styled like an audition tape directed by Oliver Hadlee Pearch. JISOO models a faux leather skirt and checkered knit blazer, marking her continued role as the first musician to represent the London label since 2024.
The project involved close collaboration with founder Han Chong, with JISOO noting that wardrobe evolution helped her find subtlety in each role. This fashion release coincides with her new solo era, specifically the September 4th drop of her single "Click."
This collaboration could deepen the cultural crossover between K-pop and luxury fashion, potentially influencing how brands select ambassadors and how fans engage with both music and style. By showcasing JISOO's versatility, the campaign may encourage audiences to view artists as multifaceted performers, blurring the lines between musical releases and fashion storytelling. It could also boost commercial interest in the brand's pieces among her global fanbase, while setting a precedent for integrating fashion campaigns with solo music debuts.