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Technology · Artificial intelligence · published 2026-09-04 · via Tom's Hardware

AI industry grapples with soaring token usage and shifting price-performance dynamics

Image via Tom's Hardware
Image via Tom's Hardware

The AI industry is seeing a 25-fold surge in token usage over the past year as costs decline. Mid-tier models now provide roughly 90% of flagship performance at one-sixth the price, reshaping the competitive landscape. Developers are increasingly focused on achieving cost efficiency alongside intelligence improvements.

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This summary is AI-generated and original to Mobble; the linked article is the authoritative source. Original headline: “Frontier AI faces pricing reckoning as token volume explodes 25-fold — mid-tier models deliver 90% of flagship capability at one-sixth the cost.” Browse more stories.