Amex sweetens referral deals for certain cardholders with 45,000-point potential

American Express has increased referral bonuses for some Platinum and Gold cardholders, with offers reaching 45,000 points per successful referral. The promotion appears targeted, so cardholders should check their accounts to see if they qualify. Referred applicants may also receive their own welcome offers after meeting spending requirements.
The elevated referral bonuses represent a significant jump from the typical 10,000 to 15,000 points American Express usually offers for successful referrals. Cardholders can earn these bonuses up to five times per calendar year, meaning a Platinum member with the 45,000-point offer could potentially accumulate 225,000 Membership Rewards points annually through referrals alone.
A notable feature of the program is flexibility: referred friends are not required to apply for the same card linked to the referral. They can browse other American Express products within the referral session, including Delta cobranded cards that recently launched limited-time welcome offers running through Nov. 4. Referred applicants also receive their own welcome bonuses after meeting minimum spending requirements, with Platinum offers reaching as high as 175,000 points on $12,000 in six-month spending.
This promotion could influence how consumers approach credit card acquisition, potentially encouraging cardholders to actively recruit friends and family into the Amex ecosystem. The targeted nature means some users may feel excluded, while those with offers gain a meaningful incentive to share links. Referred applicants benefit from substantial welcome bonuses but must weigh spending requirements against their budgets. The program's flexibility—allowing referrals to choose different cards—could broaden Amex's customer base across product lines, though consumers should carefully assess whether spending thresholds justify the rewards.