Licensing Firm Acquires Drake's OVO, Expanding Celebrity Portfolio
Authentic Brands Group has acquired a majority stake in Drake's lifestyle brand OVO. The Canadian rapper will retain a minority ownership and continue to influence the brand's creative direction. Apparel company Vince Holding Corp will oversee design, product development, and retail operations.
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Authentic Brands Group, the second-largest licensing firm in the U.S. behind Disney, has built its portfolio through celebrity partnerships with figures like
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Also covered by: Billboard
This summary is AI-generated and original to Mobble; the linked article is the authoritative source.
Original headline: “Authentic Brands Group Acquires Drake’s Lifestyle Brand OVO.” Browse more stories.