Skift IDEA Awards 2026 Recognize 32 Travel Innovators

The 2026 Skift IDEA Awards selected 32 winners from a record 492 entries, spanning seven categories that include industry innovation, change-making, creative thinking, problem-solving, travel technology, short-term rentals, and meetings and events. The honorees were chosen by an external panel of industry experts. The awards highlight projects that leverage AI, climate action, and other forward-thinking approaches to shape the future of travel.

The awards drew a record 492 submissions, with winners selected by an external panel of industry experts rather than internal staff. The seven categories span both established sectors like hospitality and emerging areas such as short-term rentals and meetings technology.

Virgin Hotels Collection's winning entry combines regenerative hospitality with accessibility work, including a patented room layout designed for neurodivergent guests and environmental restoration projects at properties like Necker Island. A new Marrakech property is slated for 2027.