Tate McRae Brings Her Moves to Calvin Klein's Latest Denim Campaign
Calvin Klein announced Tate McRae as the new ambassador for its fall 2026 denim line, with visuals directed by Carlijn Jacobs. The campaign spotlights the singer dancing in the High Rise Loose Jeans, set to Deee-Lite's 'Groove Is in the Heart.' Additional styles include the Low Rise Baggy and 90s Straight jeans, and the brand says more global stars will join the campaign later this fall.
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The campaign pairs McRae's performance background with the brand's denim heritage, featuring her choreographed routine in the High Rise Loose Jeans. The selection of Deee-Lite's 1990 hit "Groove Is in the Heart" reinforces a retro aesthetic while introducing that sound to a younger audience. Additional styles in
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Original headline: “Tate McRae Stars in Iconic Denim Brand’s New Campaign: ‘I’ve Been Dreaming of This for a Long Time’.” Browse more stories.